An apparatus and method for configuring product packaging and removal of the packaging from a product is disclosed. The labeled product packaging includes a shrink wrap packaging adapted for sealing around a product. A predefined point of failure is configured in the packaging and includes a failure mode for when pulled in at least one direction. A label is sealed to the packaging and adhered to the predefined point of failure in covering relation over the predefined point of failure. Lifting the label from the packaging tears open the packaging starting at the predefined point of failure so the product can be removed from the packaging.