An information provision system that allows appropriate information provision suited for a user who is a driver. The information provision system includes a route proposition part that proposes a route based on emotion information detected by an emotion detection part, which detects emotion of a user and spot information associated with the emotion information. The route proposition part sets targeted emotion kinds from a departure spot to a final guiding spot and proposes a route including spots corresponding to the emotion kinds that are set based on the emotion information and the spot information.