The present disclosure relates to systems and methods for operating an online on-demand service platform. The systems may perform the methods to: receive confirmation that a service provider has accepted a service request from a service requester; acquire feature information associated with the service provider; acquire surrounding information associated with the service provider; generate identification information of the service provider based on the feature information or the surrounding information for the service requester to identify the service provider; and transmit the identification information of the service provider to a requester terminal associated with the service requester.