Apparatuses, methods, systems, and computer program products are disclosed for controlling projection based on viewing context. An apparatus, in one embodiment, includes a processor and a memory that stores code executable by the processor to determine whether a predetermined condition is satisfied for projecting audiovisual content to a user in a selected viewing context. The apparatus may include sensors that communicates to the processor, parameters of the field of view of the user for the selected viewing context and characteristics of a target viewing surface within the field of view. The apparatus, further includes at least one steerable projector this is controlled, based on the one or more parameters, to project a video portion of the audiovisual content on to the target viewing surface, in response to the processor determining that the predetermined condition is satisfied. Systems, computer program products, and methods may perform the functions of the apparatus.