An image forming apparatus that is replenished with toner by using a toner cartridge serving as a toner container that accommodates toner, which is a consumable, and that is detachable from an apparatus body, includes, as a characteristic component of a control section that controls the image forming apparatus, a display control unit that, when a toner cartridge to be first inserted or a replacing toner cartridge is inserted, causes a display section of an operation panel to display a display (e.g. a message, an image (illustration), a moving image, or the like) that instructs a user in an operation of shaking the toner cartridge.