Systems and methods for cooling large numbers of computing devices in a data center are disclosed. The computing devices have cooling fans that can have their fan speed set by management instructions. The devices are mounted in racks in a two-dimensional array and connected via network switches with ports corresponding to their location in the racks. The computer devices are oriented so that their cooling fans all exhaust waste heat to one side of the rack. Instructions are sent to the computing devices to set one or more attributes such as fan speed, operating frequency and voltage according to one ore more patterns. The patterns can be linear or nonlinear and can be shifted, rotated, or changed over time periodically or based on temperature or other performance measurements from the computing devices.