A computing device includes a volatile memory that includes a first cache, a non-volatile storage that includes a second cache, and a cache service. The cache service, responsive to a cache miss, retrieves that asset and writes that asset to the first cache and not the second cache. The cache service reads the asset from the first cache responsive to requests for the asset until the asset is evicted from the first cache or until the asset is promoted to the second cache. The cache service promotes the asset to the second cache upon determining that a set of one or more criteria are satisfied including a predefined number of cache hits for the asset when it is in the first cache. The cache service reads the asset from the second cache responsive to requests for the asset until the asset is evicted from the second cache.