A system and method for generating personalized multimedia content element clusters. The method includes determining, based on at least one interest, at least one personalized concept, wherein each personalized concept represents one of the at least one user interest; obtaining at least one multimedia content element related to a user; generating at least one signature for the at least one multimedia content element, each generated signature representing at least a portion of the at least one multimedia content element; determining, based on the generated at least one signature, at least one multimedia content element cluster, wherein each cluster includes a plurality of multimedia content elements sharing a common concept of the at least one personalized concept; and creating at least one personalized multimedia content element cluster by adding, to each determined cluster, at least one of the at least one multimedia content element sharing the common concept of the cluster.