A machine may be configured to generate an enhanced user interface for displaying social analytics based on viral mentions and threading. For example, the machine accesses a plurality of items of digital content. The machine extracts, for each of the plurality of items of digital content, a title that describes a particular item of digital content. The machine generates a group of items of digital content based on the extracted titles associated with the plurality of items of digital content. The machine identifies, from the group of items of digital content, an original item of digital content and one or more subsequent items of digital content. The machine determines a strength value associated with the original item of digital content. The machine generates and causes a display of an enhanced user interface that displays the title and the strength value associated with the original item of digital content.