Embodiments of the invention provide for obtaining, by a computing device, query data from a query submitted by a user on a social network; determining, by the computing device, a topic of the query by extracting information from the query data; matching, by the computing device, the topic to content stored in a content database; determining, by the computing device, that the content can be shared with the user based on relationship data dynamically derived from user activity within the social network; and initiating, by the computing device, sharing of the content with the user based on the determining that the content can be shared, wherein the user is not statically connected to the content or the author of the content in the social network.