A method and system for using incentives at transaction devices are discussed. The method includes receiving a transaction request for processing by a transaction device. The method includes obtaining incentive information associated with incentives from payment instruments for the transaction. The method includes comparing the incentive information to incentive terms offered by financial service providers to determine possible financial service providers able to process the transaction, the incentive terms accessed from remotely located computing devices. The method includes selecting, based on comparing, a preferred payment instrument from the payment instruments and a particular financial service provider from the possible financial service providers for transaction processing. The method includes submitting, according to a protocol used by the particular financial service provider, information related to the transaction and the preferred payment instrument to the particular financial service provider.