A method of dynamically creating and modifying an electronic survey includes providing a website having a database storing previously collected survey results; each of the surveys having survey questions and selectable answers; receiving respondent input, via a GUI, requesting a survey within the database, presenting, a survey matching the respondent input including the survey questions, the selectable survey questions having selectable answer options including question modification, answer provision and answer modification options; receiving a respondent response to the survey questions including one or more of: selecting the question modification option and providing a new or modified question, selecting the answer provision option and providing a selected answer, and selecting the answer modification option and providing a modified answer; uploading the respondent response to the database, and dynamically and automatically modifying the survey by appending the respondent response, and the dynamically altered survey is provided to subsequent users and respondents.