Embodiments of the specification provide offline shopping guide methods and apparatuses. One method includes: obtaining a user identifier (ID) of a user and a scene ID of a shopping venue; obtaining historical offline shopping data and historical online shopping data of the user according to the user ID, and obtaining commodity information of the shopping venue according to the scene ID; obtaining a commodity to be recommended to the user according to the historical offline shopping data, the historical online shopping data, and the commodity information; and sending augmented reality (AR) display information of the recommended commodity to a smart terminal of the user, so that the smart terminal displays the recommended commodity to the user in an AR mode.