An electronic device, according to various embodiments of the present invention, comprises: a display comprising a first region exposed on the front surface of the electronic device and a second region accommodated within the electronic device or exposed to the exterior of the electronic device; at least one sensor for detecting a change in the display structure of the display; at least one display processor for controlling the driving of the display; and a main processor, wherein the main processor identifies a display area in which image data is to be displayed on the display, according to the change in the display structure of the display on the basis of sensing information transmitted from the at least one sensor, determines a frame rate of the at least one display processor on the basis of the change in the display area, and drives the display at the determined frame rate.