A demand response method, a demand response system, and a recording medium are provided. The response control method includes: determining priorities of devices to be controlled to participate in a demand response; generating respective participation profiles for the devices based on the determined priorities; and changing the priorities of the devices included in the participation profiles, based on whether participation in the demand response according to the generated participation profiles succeeds. Therefore, the user easily participates in the demand response, and thus energy can be saved.