A method for operating a motor vehicle, the motor vehicle being automatically accelerated and decelerated as a function of an instantaneous position and a predefinable target location, so that it comes to a standstill at the target location, including the following steps: a) accelerating the motor vehicle, in particular from a standstill, to a predefined setpoint velocity; b) up to a predefined first distance of the motor vehicle to the target location, decelerating the motor vehicle to a predefined rolling velocity; c) starting at a predefined second distance of the motor vehicle to the target location, decelerating the motor vehicle to a standstill, the second distance to the target location being smaller than the first distance.