A method, and systems and articles of manufacture for performing the method, may be provided for use in an information handling system comprising one or more processors and a memory system communicatively coupled to the one or more processors. The method may include enumerating memory modules of the memory system and installing a concurrent firmware protocol to each of the memory modules, wherein the concurrent firmware protocol is configured to individually execute an update routine on each of the memory modules. The update routine may be configured to, on each memory module, store a to-be-applied firmware update in a protected non-volatile region of the memory module and pull the to-be-applied firmware update from the protected non-volatile region of the memory module and perform a self-update of firmware for the memory module.