A method is disclosed in which information based at least partially on a search query information being associated with a user and/or a group of users is obtained. Personal information associated with the user and/or the group of users is extracted from the obtained information. At least one user profile is created based at least partially on the extracted personal information. One or more pieces of attribute information are determined for enriching the personal information of the created user profile. Further, the determined one or more pieces of attribute information are allocated to the user profile and/or to personal information included in the user profile. It is further disclosed an according apparatus, computer program and system.