A method for allocating virtual articles comprises: receiving at least two acquisition requests directed at a virtual article packet, and respectively recording receiving times of the acquisition requests, wherein the virtual article packet comprises one or more virtual article sub-packets; allocating acquisition sequence numbers respectively to the acquisition requests according to a sequential order of the receiving times of the acquisition requests; and allocating the virtual article sub-packets according to the acquisition sequence numbers for the acquisition requests corresponding to the acquisition sequence numbers, and sending virtual articles in the virtual article sub-packets to users corresponding to the acquisition requests.