Systems and methods including one or more processing modules and one or more non-transitory storage modules storing computing instructions configured to run on the one or more processing modules and perform acts of receiving a plurality of advertisement creatives for an advertisement campaign, generating first predefined frequency weights for the plurality of advertisement creatives, and coordinating a display of the plurality of advertisement creatives within the impression slot of the webpages displayed to the online users based on the first predefined frequency weights. The first predefined frequency weights include a weighted frequency that each advertisement creative of the plurality of advertisement creatives should be displayed to the online users. A first advertisement creative of the can be displayed more frequently than a second advertisement creative because the first advertisement comprises a first frequency weight that is higher than a second frequency weight of the second advertisement creative.