Invention Grant
- Patent Title: Dynamically modifying digital content distribution campaigns based on triggering conditions and actions
-
Application No.: US16890451Application Date: 2020-06-02
-
Publication No.: US11244347B2Publication Date: 2022-02-08
- Inventor: Xiaoxiao Ma , Ko Ching Chang , Mohamed Yasser Ahmed Hammad Nour
- Applicant: Facebook, Inc.
- Applicant Address: US CA Menlo Park
- Assignee: Facebook, Inc.
- Current Assignee: Facebook, Inc.
- Current Assignee Address: US CA Menlo Park
- Agency: Keller Jolley Preece
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06Q30/02 ; G06N20/00 ; G06F3/0481 ; G06F3/0482

Abstract:
The present disclosure is directed toward systems, methods, and non-transitory computer readable media that dynamically modify content distribution campaigns based on triggering conditions and actions. In particular, systems described herein can provide a user interface for display to a publisher device that includes a plurality of selectable options for setting triggering conditions and/or actions. For example, the disclosed systems can utilize a machine learning model to generate suggested triggering conditions and/or actions for one or more content distribution campaigns of a provider. Moreover, the disclosed systems can generate custom rules based on selected triggering conditions and actions and apply the custom rules during execution of digital content campaigns. For instance, the disclosed systems can monitor performance of content campaigns, detect triggering conditions, and dynamically modify digital content campaigns based on actions corresponding to the triggering conditions.
Public/Granted literature
- US20200334709A1 DYNAMICALLY MODIFYING DIGITAL CONTENT DISTRIBUTION CAMPAIGNS BASED ON TRIGGERING CONDITIONS AND ACTIONS Public/Granted day:2020-10-22
Information query