A system for creating a global conversation thread may include a processor that receives data associated with a plurality of conversation threads, each conversation thread comprising one or more conversations between the same people or the same roles. The processor may identify overlapping conversation threads of the plurality of conversation threads based on the data, and group overlapping conversation threads based on people or roles within the conversations. The processor may apply matching rules to identify related conversations including a targeted feature of interest, and create a global conversation thread based on the identified related conversations, the global conversation thread comprising conversation threads across different platforms.