An object of the present invention is to generate a high-dynamic-range image with fewer pseudo-contours. An apparatus of the present invention generates a high-dynamic-range image and includes a setting unit for setting an imaging condition for each region that constitutes an image. The apparatus includes a setting unit configured to set an exposure condition for the region and a correcting unit configured to correct the set exposure condition so that a difference between a maximum value and a minimum value out of the set exposure condition is small.