A mobile device periodically determines its location and compares its location to a set of user-authorized geofenced region definitions. The proximity to any of the geofenced regions, as determines how often the mobile device determines its location (location sampling), and how it handles location information. Initially, when the mobile device is well outside of any of the geofenced regions a low location sampling rate is used. When the mobile device is within any of the geofenced regions, location information is transmitted, generally, to a backend server over a network. When the mobile device is not within any of the geofenced regions, transmission of location information can be inhibited. Further, when the mobile device is within a threshold distance of one of the geofenced regions, the sampling rate can be increased.