A message push method includes playing a first video in a play interface of a terminal according to first video data transmitted by a server. The method further includes displaying, by processing circuitry of the terminal, a scenario interaction interface at a preset playback time of the first video, the scenario interaction interface being set according to display content of an electronic device shown in the first video. Next, the method includes obtaining interaction information input based on the displayed scenario interaction interface, and obtaining a target message related to the obtained interaction information. Finally, the method includes outputting the obtained target message by the processing circuitry of the terminal.