A bumper reinforcement includes a body portion joined to a vehicle body front end portion through portions of the body portion on a first direction side and a second direction side in the vehicle width direction, and a reinforcing member joined to the body portion along the body portion. The body portion includes a first standard rigidity region, a high rigidity region, and a second standard rigidity region arrayed next to each other in this order in the vehicle width direction. The high rigidity region has rigidity higher than rigidity of the first standard rigidity region and rigidity of the second standard rigidity region and is positioned in a center of the body portion in the vehicle width direction. The reinforcing member is provided so as to at least partially overlap the high rigidity region and the first standard rigidity region through a first boundary position.