A computerized system and method for creating interactive electronic books over a computerized network. The system includes an effects library module having a plurality of interactive effects wizard modules configured to automate code generation for an effect, the effects include performing a mathematical function on user input; animating a graphic on a trigger; playing an author uploaded audio file on a trigger; and scrolling a user view on a trigger other than a usual scroll trigger; triggering code generated by an interactive effects wizard module; delaying operation of code generated by an interactive effects wizard module; requesting a user input and storing the same in memory; operating a user interface effect; changing a display characteristic of a displayed object; selecting a displayed item; sending data on a trigger; controlling the display of media by a user; randomizing an effect, and etc.