The present disclosure relates to digital experience development platforms and, more particularly, one or more components, systems and methods thereof of an intelligent digital experience development platform (IDXDP) configured to assist different users in the development, design and deployment of digital applications. A computer-implemented method comprises: receiving, by a computing device of a cloud-based campaign system, a campaign for products or services from a marketing system via a network; providing, by the computing device, the campaign to one or more participants on the network; obtaining, by the computing device, feedback from the one or more participants regarding the campaign; analyzing, by an artificial intelligence tool of the computing device, the feedback to generate marketing analytics information; and providing, by the computing device, the marketing analytics information to the marketing system via the network.