A request for a webpage is received at a server associated with a website and from a terminal device, where the webpage includes an image, and where the server stores a first set of HyperText Markup Language (HTML) code that is associated with the webpage. The image is divided into a plurality of sub-images. A second set of HTML code associated with the webpage is determined, where the second set of HTML code includes code corresponding to each sub-image. The second set of HTML code is transmitted to the terminal device for sequential display of each sub-image on the terminal device.