A user terminal according to an embodiment of the present invention includes a capturing device for capturing a face image of a user, and an eye tracking unit for, on the basis of a configured rule, acquiring, from the face image, a vector representing the direction that the face of the user is facing, and a pupil image of the user, and performing eye tracking of the user by inputting, in a configured deep learning model, the face image, the vector and the pupil image.