Method and system for developing and marketing valuable products, advertisements and other new or improved realizations. Independent remote participants contribute to the creation of data and instructions for output devices. The technical feasibility of combining open and potentially conflicting individual contributions is enabled through the method and system determining input data compromises while participants are taking stakes in a potential resulting value of their input contribution through rights. By creating and using databases of complementary or mutually exclusive intellectual capital items, a promoter asks participants to collaborate on common desired outcomes. Participants submit new, select, move or rate alternative items. Using valuation criteria, these new or amended collective input items are compiled and reassembled, with potentially other related information stored in the database, to prepare and feed output data and instructions to output devices. Participants are communicated the compilation results and potentially compensated by selling their rights.