In one embodiment, a proximity camera system is disclosed. The proximity camera system may include a proximity camera having a lens and a housing, fascia, and one or more processors communicatively coupled to the proximity camera and the fascia. The proximity camera system may additionally include a non-transitory computer-readable medium communicatively coupled to the one or more processors and having logic thereon, the logic, when executed by the one or more processors, being configured to perform operations including: (i) receiving an image captured by the proximity camera, (ii) performing object recognition techniques on the image, (iii) determining whether an object was detected within a first predetermined proximity region, and (iv) transmitting one or more instructions configured to cause a graphical display to be displayed by the fascia. In some embodiments, the proximity camera and the fascia may be coupled to a shelving unit.