An image generation apparatus includes: a memory; and one or more processors configured to receive moving object-related information regarding a moving object from the moving object having identification information that is recognizable from the outside of the moving object, receive, from the usage terminal, usage terminal information regarding a usage terminal and imaging data including an image of the moving object captured by the usage terminal configured to image the moving object, specify the moving object based on the identification information included in the imaging data, generate superimposition image data based on the moving object-related information of the specified moving object and the usage terminal information of the usage terminal having output the imaging data including the image of the moving object, the superimposition image data being an image data to be displayed on a display unit of the usage terminal while being superimposed on the imaging data.