Disclosed is a display drive method and a display device, where the display drive method includes the following operations: in response to a scan signal on a scan line connected to a pixel being converted from an off-level to a first on-level at a first time point, in a determination that a data signal on a data line connected to the pixel is inverted from a first polarity to a second polarity, controlling the scan signal to be at a second on-level in a pre-charging duration before the first time point to pre-charge the pixel by the data signal, wherein the data signal is in the second polarity in the pre-charging duration.