An automatic braking device for a vehicle and a method for automatically braking a vehicle. The vehicle is automatically braked using at least one friction brake of the vehicle in such a way that a brake force that is effectuated by the at least one friction brake is increased, at least at times, with a predefined maximum brake force buildup gradient and/or up to a predefined maximum brake force. At least when no emergency braking situation is present, it is ascertained prior to the automatic braking whether the vehicle at that moment is traveling through a specified or self-determined particulate matter protection area, and, if necessary, the brake force that is effectuated with the aid of the at least one friction brake is increased at most with a predefined or set limiting brake force buildup gradient and/or at most up to a predefined or set limiting brake force.