A method for dynamic product offerings includes identifying characteristics of an entity based on a set of performance indicators and a risk profile associated with the entity. The method further identifies criteria for dynamic product offerings for a target market using the identified characteristics of the entity. The method further includes determining a target reward and an expected risk for a new dynamic product offering using the criteria for the dynamic product offerings. The method further includes one or more actions that cause the new dynamic product offering to be released in the target market.