Devices, systems, and methods for augmenting a real-world object using a mixed reality device, involving capturing image data for a real-world object included in a physical space observed by the mixed reality device; automatically classifying the real-world object as being associated with an object classification based on the image data; automatically identifying a software application based on the real-world object being associated with the object classification; associating the software application with the real-world object; and executing the software application on the mixed reality device in association with the real-world object.