A branch fishing rod assembly for creating a fishing rod out of a branch or stick includes a reel holder apparatus, a reel, and a plurality of eyelet apparatuses. The reel holder apparatus comprises a holder body and a pair of holder clamps coupled to the holder body to secure the holder body to a branch or a stick. The reel is selectively engageable within a reel opening of the holder body. The plurality of eyelet apparatuses each comprises an eyelet clamp to selectively engage the branch or the stick. An attachment arm is coupled to the eyelet clamp strap and an eyelet is coupled to the attachment arm. The reel is configured to secure a fishing line and the plurality of eyelet apparatuses is configured to receive the fishing line through each eyelet.