A liquid dispensing container assembly includes a container having a container interior configured to contain a supply of liquid to be dispensed. A rotatable, liquid dispensing head is carried by the container and has a dispensing surface and a dispensing port. An opening in the liquid dispensing head may communicate with the dispensing port. The liquid dispensing head includes one or more rollers disposed in one or more respective sockets. A dispensing adaptor may be disposed in the liquid dispensing head. The liquid dispensing head may be rotatable between a dispensing position wherein the opening in the liquid dispensing head aligns or registers with an opening in the dispensing adaptor to facilitate flow of the liquid from the container onto the dispensing surface of the liquid dispensing head and a closed position wherein the opening misaligns or misregisters with the opening in the dispensing adaptor.