A driving assistance apparatus can execute a deceleration assistance control, when there is a deceleration target ahead, of the vehicle in a course thereof. The driving assistance apparatus is provided with: a recognizer configured to recognize a surrounding situation of the vehicle; and a controller programed to execute the deceleration assistance control when a predetermined condition is satisfied. The controller is programed to suppress execution of the deceleration assistance control if a road as the recognized surrounding situation has a high extent of a downgrade, in comparison with a situation in which the road has a low extent of the downgrade.