An automotive wax emulsion created by a unique cold, reverse, water-in-oil (W/O) emulsion process is described herein. The emulsion is created at room temperatures under high shear in minutes. The formulation can carry various abrasive materials, shine enhancement actives, wax and lubrication components without preservatives. The formulation provides for an emulsion with unique “Quick-Break” type characteristics. When applied by hand, the emulsion breaks upon friction with the contact surface releasing the oil-soluble actives in a controlled manner that eliminates the need for electric or pneumatic machine buffing.