A display unit includes a transparent or translucent layer with a display side and a rear side, with an opaque or semitransparent layer on the display side, containing a plurality of apertures, a plurality of illuminants which are present at, or at a distance from, the rear side of the transparent or translucent layer, at least partly embedded in the layer, wherein at least one illuminant is substantially behind one of the apertures in each case configured and designed to emit light in the direction of and through the aperture, a transparent or translucent lamination ply adjoining the opaque or semitransparent layer and covering the plurality of apertures, and a transparent or translucent protective layer adjoining this lamination ply. Also disclosed are a display apparatus and a traffic guidance system comprising such a display unit, and use of the display unit as a media energy façade or a daylight display.