Disclosed is a digital measurement apparatus including a holding unit on which a measurement object to be measured is placed; and a measurement unit for measuring the measurement object by comparing an image of the measurement object placed on the holding unit with a preset reference value, and providing a reference for adjusting the length of a new measurement object based on a measured value of the measurement object. With this configuration, regardless of photographing conditions, by performing calibration using a set reference value, the accuracy of a measured value may be improved.