A control part of a traffic control apparatus receives from a car-mounted device of one vehicle among a plurality of vehicles through a communicating part a projected time of arrival of that one vehicle at a destination and, if so, judges if there is a simultaneously arriving vehicle with the same desired drop-off position at the destination as the one vehicle and with the projected time of arrival at the destination in the same time frame from among the plurality of vehicles and, if there is a simultaneously arriving vehicle, determines vehicle stopping priorities at the desired drop-off position between the one vehicle and the simultaneously arriving vehicle based on information relating to the passengers in the one vehicle and the simultaneously arriving vehicle to be dropped off at the destination.