Provided is a display apparatus including a display panel, a light-emitting assembly disposed behind the display panel and including a light-emitting diode (LED) configured to emit light in a rear direction, and a reflective assembly disposed behind the light-emitting assembly and configured to reflect light emitted from the light-emitting assembly toward the display panel, wherein the reflective assembly includes a first area corresponding to the LED, and a second area adjacent to the first area, wherein at least one of a diffusion amount and a reflection amount of light exiting the second area is different from a corresponding one of a diffusion amount and a reflection amount of light exiting the first area.