An image forming apparatus includes an image bearing member, an exposure device configured to expose the image bearing member to form an electrostatic latent image thereon, and a developing device including a rotatable developing member configured to carry and feed a developer containing toner and a carrier to develop the electrostatic latent image formed on the image bearing member, and a magnet provided non-rotatably and stationarily inside the rotatable developing member including a developing magnetic pole, wherein magnetic chains formed by the carrier, on the rotatable developing member, magnetized by the magnet contact the electrostatic latent image formed on the image bearing member in a developing region of the rotatable developing member, wherein a maximum peak position where a magnetic flux density of the developing magnetic pole is maximum with respect to a normal direction of the rotatable developing member exists within a range of the developing region with respect to a rotational direction of the rotatable developing member, and wherein a ratio of an 80%-value-width which is a width of a portion where the magnetic flux density of the developing magnetic pole with respect to the normal direction of the rotatable developing member is 80% of the maximum of the magnetic flux density of the developing magnetic pole with respect to the normal direction of the rotatable developing member to a half peak width which is a width of a portion where the magnetic flux density of the developing magnetic pole with respect to the normal direction of the rotatable developing member is half of the maximum of the magnetic flux density of the developing magnetic pole with respect to the normal direction of the rotatable developing member is 0.65 or more.