A fixing device fixes a toner image to a medium conveyed in a conveying direction, the toner image formed on the medium, the fixing device including a heating rotating body, a heater, a pressing member, a pressing rotating body, and a lubricant holding member. The heater heats the heating rotating body, which is supported to be rotatable. The pressing member is disposed inside the heating rotating body. The pressing rotating body is pressed against the pressing member through the heating rotating body to form a nip through which the medium passes. The lubricant holding member has an abutting surface that abuts against an inner circumferential surface of the heating rotating body, and the abutting surface includes a first region filled with a first lubricant and a second region filled with a second lubricant.