Techniques for feature-based deployment pipelines are disclosed. The feature-based deployment pipelines use a service file as well as other manifest files to set up a repository, a continuous integration service to initiate testing, and a container orchestration system to build images and establish version control over the system. The feature-based deployment pipelines invoke sequential stages to enable feature branches of an application to be fully tested before proceeding to a succeeding stage. At each stage, relevant stakeholders are able to evaluate the new features before they become part of the master image of the tested application. A variety of validation and performance tests are conducted at each stage, resulting in a fully vetted application available for a consumer.