Provided are an information processing apparatus and method, a display control apparatus and method, a reproducing apparatus and method, and an information processing system that transmit a response of viewers acquired in a more natural way to a place where content is captured, enabling presentation in an easier-to-see way. The information processing apparatus receives motion information indicating motions of users watching video content and information indicating attributes of the users, and generates an excitement image by arranging information visually indicating a degree of excitement of each user determined on the basis of the motion information transmitted from a plurality of reproducing apparatuses at a position according to an attribute of each user.