One embodiment herein includes a Content On Demand (COD) asset insertion system that is operable to process a plurality of asset campaigns from a plurality of asset managers, to process information from a remote COD content distributor about COD content selections by a plurality of Customer Premises Equipment (CPEs), to identify and qualify assets of the asset campaigns for insertion in the COD content selections, and to direct the remote COD content distributor to insert the qualified assets into the COD content selections. The embodiment also includes an analytics processor that is operable to collect information about the assets inserted in the COD content selections, to modify the asset campaigns based on the collected information, and to present the modified asset campaigns to the COD asset insertion decision system. The COD asset insertion decision system is further operable to re-qualify the assets based on the modified asset campaigns.